Social Media Optimization (SMO)
Ravine Brook engages in activities with the intent of attracting visitors to website content using tools like RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities (like images and videos).
Our SMO service also includes promotional activities in social media like blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Search Engine Optimization (SEO)
The acquisition of a website is just the beginning of turning your organisation into a global brand. The next step after the website is developed is marketing and the ability to be “seen”. Being “seen” is imperative, as the internet is ubiquitous, and the aim is to get people to access information about your organisation and what it has to offer.
Ravine Brook designs websites that are SEO friendly, using with keyword references. We assist with banner exchange programs and Google Ad Sense/Ad words. However, our strength lies in our great web analytics system – this helps us monitor the behaviours i.e. referrals, bounce rate, entry rates and geographical spread. We analyse these pieces of data and then create awareness campaigns using tools like social networking apps.